It Can Happen To Anyone.

This Christmas, AvMA is shining a light on the people and families affected by avoidable medical harm. Watch the video and read their stories below.
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Real Voices. Real Impact.

“When something goes wrong, we must face it openly.” 
~
Dr Agnelo Fernandes, AvMA Trustee

Share your story

Help us amplify the voices of people affected by avoidable medical harm and campaign for safer healthcare. 

Make a donation

Your donation of as little as £7 a month supports our work assisting people after avoidable medical harm to get the outcomes they need.

Impact with urgency

This year, AvMA answered 2,500 calls for help. For each family we support, another is still reaching out for help.

See the people behind the harm — These are their stories

Put patient safety at the heart of this Christmas

This season you can support AvMA to be there for more people, ensuring that no one has to face avoidable medical harm alone. 

“By the time I found AvMA, it was too late. I wish I’d known earlier.”  Lauraine Clarke

Choose to give £7, £14, £24 or another amount of your choice.

AvMA will use your generous donation to help fund our helpline, inquest work, outreach projects and general work that contributes to national policy and patient safety reform.

Share your story


This Christmas, I hold on to hope and the belief that by sharing our stories, we can create change and bring comfort to others.” —  Tracey

AvMA invites people to share their experiences to help healthcare listen, learn, and improve. Because it can happen to anyone.

Got your own experience of avoidable medical harm?

Supporting a friend or family member with a story?

Lost someone you love following avoidable medical harm?

Why these stories matter

'You know your loved one better than anyone and make sure that person’s voice gets heard.' ~ Tracey W


Together, these voices remind us why honesty, listening, and openness must be at the heart of care.

When things go wrong, people deserve openness and information.

Listening saves lives.

Honesty is the basis of trust and learning.

No one should have to cope alone.

Every story shared helps healthcare learn and protect others.

Thank you for supporting AvMA this Christmas!🎄

Your donation can transform lives. It helps us provide expert advice, speak the truth when it matters most, and drive change for safer healthcare.

Avoidable medical harm can happen to anyone - but together, we can ensure no one faces it feeling powerless or alone.

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#ItCanHappenToAnyone